Electric Pukeko is a vibrant hat and sunglasses brand that has evolved from its roots in Havelock North, Hawke’s Bay, to its new home in Christchurch. Over the years, I’ve had the privilege of collaborating with them, creating imagery that resonates with their brand ethos of fun, sun, and adventure. Their products, designed to complement an active outdoor lifestyle, are often showcased against the backdrop of Hawke’s Bay beaches or in rustic, sun-soaked environments.

 

The company’s offerings span a variety of hats and sunglasses for men, women, and children, with an emphasis on style, comfort, and sun protection, including options with UPF50+ protection. Their aesthetic aligns perfectly with the sunny, carefree vibes of beach days and outdoor festivals, making it a joy to work with them on location shoots.

 

While their base may have moved, I continue to travel to create fresh content for them, capturing moments that embody the spirit of Electric Pukeko—fun, fashion-forward, and ready for anything the sun brings.

 

For more about their range and story, you can explore their website here.