

I am a Commercial Photographer based in Hawke's Bay,
creating compelling imagery that empowers local businesses to grow, amplify their brand, and connect meaningfully with their audience—whether through Headshots, Advertising, Personal Branding, Fashion, Product, Event photography, or even select Weddings. While my primary focus is commercial work, I also offer Wedding photography to couples looking for creative, professional coverage across Hawke’s Bay.


As Published in


Trusted by big brands.
Available to local businesses.
Premier Photography, Local Business Friendly.

WHERE MAGIC MEETS STRATEGY:
Photography That Connects and Inspires, for Hawke's Bay Businesses
At the heart of every striking image lies a blend of high-end photography, authentic connection, and original creativity. These are the pillars of my approach—the same "secret sauce" behind my award-winning success.
By aligning your brand’s identity with storytelling and artistry, I create visuals that captivate, resonate, and set your business apart in Hawke’s Bay. Together, we’ll craft imagery that not only stands out but truly connects with your audience and drives results whether it be large Branding and advertising campaigns or simple headshot photography.

Imagery that Elevates Brands
— from Household Names to New Neighbourhood Gems.
Elevated results, thoughtfully priced for small business too.

STAND OUT, BE BOLD & GET RESULTS IN HAWKE'S BAY
I’m Richard Wood, a Hawke’s Bay photographer with over 20 years of experience capturing the essence of businesses that dare to be different. I don’t just take photos; I craft dynamic imagery that helps your business rise above the noise. With a five-time 'NZIPP New Zealand Photographer of the Year' accolade and a strong background in graphic design, advertising, and marketing, I have the tools to ensure your photos not only look amazing but solve problems and drive your success.
YOUR BUSINESS DESERVES MORE THAN ORDINARY
The world is full of trend-following imagery. But your business is unique, and your visuals should reflect that. Whether you're a small local Hawke's Bay business or a national brand, I specialise in:
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Bold Commercial Photography that communicates your brand’s power
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Standout Product Shots to show your products in their best light
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Distinctive Corporate Portraits that create a memorable first impression
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Marketing Imagery for advertising campaigns that demand attention


PHOTOGRAPHY THAT HELPS YOU GROW
In today's competitive world, Hawke’s Bay businesses require imagery that grabs attention, speaks to your ideal customers, and leaves your competition behind. I combine my photography skills with a strategic understanding of visual communication to develop imagery that makes an impact.
Let’s create visuals that:
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Tell your brand’s unique story
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Reflect your business values and vision
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Engage your audience in a way that’s impossible to ignore

LET'S MAKE YOUR BRAND SHINE IN HAWKE'S BAY
Ready to stand out with photography that works as hard as you do? Check out my portfolio and let’s talk about how we can collaborate to elevate your brand’s image.
WHAT HAWKE'S BAY CLIENTS ARE SAYING
TESTIMONIALS FROM HAWKE'S BAY BUSINESS
KYLIE PARISH - PONDER DESIGN
- overwhelming success of this campaign
"I worked with Richard on the creative direction for Campaign for Wool NZ’s nationwide consumer campaign. Our brief was to create a series of photographic scenes that were disruptive, unsettling and demanded attention. Richard brought our vision to life in a way that exceeded our expectations, and his amazing photography contributed to the overwhelming success of this campaign across TV, print, radio, digital and social platforms. Working with Richard to deliver on this brief was absolutely seamless. His professionalism, creativity and eye for detail was brilliant."
HANA MONTERPERTO HENDRY
- success in securing 55.21% of the vote
Working with Richard Wood pivotal during my recent campaign for the Heretaunga Ward seat on the HDC.
Richard's skill and attention to detail were evident. He took the time to understand my goals and crafted visuals that authentically represented both myself and my commitment to the community. The high-quality images he produced were instrumental in conveying myself and message, significantly enhancing my campaign materials.
Thanks to Richard's work, I was able to present a strong, authentic image to the electorate, contributing to my success in securing 55.21% of the vote in a competitive field. His contribution was invaluable.
Richard is a photographer who combines technical expertise with a genuine understanding of vision.
DAMIAN SMITH - ALLEGIENCE
- the experience is world class
I have been lucky enough to have been photographed by Richard several times. His work it’s truly outstanding. The experience is world class and the images come out beyond what we expected every time. Richard truly is in a league of his own. If you can book him for your production you will not be disappointed at all .
CLIENTS

About Richard Wood - Hawke's Bay Photographer
As a highly acclaimed, Hawkes Bay photographer, Richard is passionate about capturing images that tell compelling stories in commercial and advertising photography. In addition to taking photographs locally in Hawke's Bay, he also works as a photographic educator, sharing his knowledge and experience with aspiring photographers. Richard has authored four comprehensive online courses that delve into the intricacies of photography through the Portrait System and spends a lot of his time travelling internationally to hold in person workshops around the world.
As the director and head judge of the Portrait Masters Awards and Accreditation competition, he has made significant contributions to the photography industry. Richard's expertise has earned him a reputation as one of the most awarded photographers globally, with recent accolades including grand award winner at the Asia Pacific Photography Awards for two consecutive years (2021 and 2022) and also at WPPI and the International Icon Awards.
Richard has won the prestigious New Zealand Institute of Professional Photography (NZIPP) New Zealand Professional Photographer of the Year title five times, in addition to multiple category wins at WPE, APPA, WPPI, and NZIPP. As a Grand Master with three bars, the highest achieved accolade at the NZIPP, Richard showcases mastery of the craft.
With exceptional talent, attention to detail, and commitment to the craft, Richard is an invaluable contributor to the world of photography. He continues to inspire and educate photographers around the world with knowledge and expertise. If you are looking for a highly acclaimed, experienced, and passionate Hawkes Bay Commercial Photographer, you've come to the right place.
